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Healthcare relationship marketing strategy design and measurement article type book review from international journal of pharmaceutical and healthcare marketing volume 7 issue 1 ira j haimowitzgower publishing company2011212 ppisbn 978 0556 092176 keywords healthcare marketing pharmaceutical industry relationship marketing healthcare relationship marketing by ira j haimowitz is get this from a library healthcare relationship marketing strategy design and measurement ira j haimowitz this work provides an overview of consumer relationship marketing programmes and details of how to measure the success of pharmaceutical consumer rm programmes as well as methods to continually the most cited papers from this title published in the last 3 years statistics are updated weekly using participating publisher data sourced exclusively from crossrefin recent years there have been dramatic changes in the pharmaceutical promotional landscape affecting both consumers and healthcare professionalshealthcare relationship marketing strategy design and measurement article in international journal of pharmaceutical and healthcare marketing 71 march 2013 with 37 reads doi 101108ijphm

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